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Using KPIs to Calculate Your Average Wholesaling Fee

Writer's picture: Ronda SharpRonda Sharp

Updated: 22 hours ago

When you’re wholesaling properties, understanding your wholesaling fee is crucial for tracking profitability and setting realistic goals. Let’s break down how to use a KPI formula to calculate your average fee and what that means for your business.


Wholesaling Fees
Wholesaling Fees

Why Your Wholesaling Fee Matters

Knowing your wholesaling fee helps you:

  • Set better marketing budgets

  • Determine the number of deals needed to hit revenue goals

  • Evaluate whether a deal is worth pursuing

By tracking this KPI, you make informed decisions that drive long-term success.


The Wholesaling Fee Formula

Here’s a straightforward formula to calculate your average wholesaling fee:


Average Wholesaling Fee = Total Wholesaling Revenue / Number of Deals


Example Calculation

Let’s say over the past year, you’ve made $150,000 in revenue from 10 wholesale deals. Using the formula:


$150,000 / 10 = $15,000

Your average wholesaling fee is $15,000.


How to Use This KPI

Once you know your average fee, you can:

  • Set Revenue Goals: If you want to make $300,000 next year, you’ll need to complete 20 deals at a $15,000 average fee.

  • Assess Deal Viability: Knowing your typical fee helps you quickly decide if a property fits your profit model.

  • Optimize Marketing Spend: You can confidently invest in lead generation, knowing how much each closed deal is likely to bring in.


Final Thoughts

Calculating your wholesaling fee using a KPI formula gives you a clear snapshot of your business health. It empowers you to make smarter decisions, set realistic goals, and build a sustainable wholesaling operation. Track this number regularly, and watch your company grow!

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